Design implies strategy. To establish a style, to be a stylist. Good design is simple, but not necessarily modest. Design is an answer to the questions: Who are we? What do we stand for? It mirrors the values, history and culture of a business, as well as its people and products. All of this is encapsulated by good design. It establishes position and direction, creates noteworthy or lasting appeal. Design is more than embellishment – it is a statement.