We developed a new visual identity for the Bottrop-Kirchhellen Movie Park in 2013. During the pitch rounds we were able to rise above major players from the adverting and film industry, and used the opportunity to put the family experience of an amusement park at center stage. This resulted in powerful billboards as well as radio and television commercials broadcast throughout Germany and Benelux. In 2014, the campaign won the Agentur-Tacken silver prize for best performance in the region.