Frischezentrum Essen

This 94,000 square-meter produce market in northern Essen has had a complete facelift. Its new corporate design and logo, while paying tribute to the deep-rooted traditions of the market, lend it a fresh, modern appearance. We produced profiles of the familiar faces of the market’s fifty-some retail food establishments. Some of the results of this work can be seen in print, web, and in the new market signage.


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