Essen Catholic Clinic

The Ruhr metropolitan region has the densest concentration of hospitals in Germany. This makes it challenging to revamp the image of a specific hospital group. Taking into consideration the particular environment in northern Essen, the group’s specific service offerings, as well as the cultural symbols and ornaments of the various ethnic groups present in the area, we carefully but concertedly developed and implemented a new corporate identity and a unique voice for all forms of media.


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