What would we be without culture – and what would culture be without us?! For the last four consecutive seasons we have been collaborating with the Bielefelder Philharmonic. Working in conjunction with General Music Director Alexander Kalajdzic, we created a recognizable brand with enough appeal and staying power to resist changes in management and trends. We successfully managed to unite modern and classical, to appease long-time patrons, and to attract and inspire new audience members. The poster campaign for the season program 15/16 is awarded with the Red Dot Award: Communication Design 2017.